Retention for retail MT4 & MT5 brokers
New traders blow up in eleven days.
A read-only layer that catches the habits killing new accounts and warns the trader in time, so they last longer and you keep more volume. It never touches your execution.
Free 30-day pilot, measured on your own book. No lock-in.
| #••21 | Revenge trading | 86 |
| #••07 | Sizing up | 74 |
| #••44 | Plan breach | 69 |
01 / The problem
You already paid to win them. Then they're gone before they cover the cost.
First-deposit burnout isn't bad luck and it isn't the market. It's behaviour: the same patterns, repeating, almost always inside the first two weeks. Every account that blows up that fast is marketing spend you've already burned, and another loss on the ratio your regulator watches.
days to blow-up (median)
CAC wasted per dead account
new liability added
02 / The math
Put your own numbers in.
Most of what you spend on a trader who quits in two weeks is gone. Keep a slice of those accounts trading and that spend starts working again. Here's a rough sense of the size of it on your book.
Drag the slider to whatever survival lift you'd believe. We assume 40% of first deposits currently blow up before they cover their acquisition cost. Real figures come from the pilot, not from us.
Acquisition spend on accounts that blow up before they ever cover their cost.
Illustrative model. Not a forecast or guarantee.
“Inside the first month, 30-day retention on new deposits went from 58% to 71%, with nothing added to our execution.”
03 / Why it works
Get someone past day eleven and everything downstream changes.
Steadyward reads each account in real time and looks for the moment a habit turns dangerous: a trade opened seconds after a loss, size creeping up, a plan quietly abandoned. The trader gets a plain, specific message. Not a tip. Not a signal. Just a mirror.
Fewer panic spirals means accounts that survive longer, deposit again, and trade more over their life. The same cohort, kept alive a few weeks longer, is worth a lot more to you.
68 trades, zero stop losses, position size up to 20 lots. The one loss that got away cost 7.6× the median loss.
Size doubled or more right after a loss 4 times this month.
Losses cut in a median 1 minute, winners held 24. The instinct is right. The insurance is missing.
Anonymised sample account. Illustrative data.
04 / What you get
Two things, one read-only connection.
A console for whoever runs retention, and a quiet warning layer for your traders. You hook it up once. Nothing else on your side changes.
The console
Who's spiralling right now, why, and whether lifespan and retention are moving in the right direction, against your own baseline.
- Live at-risk queue with a risk score per account
- The pattern behind each one, in plain words
- Cohort lifespan and retention, tracked over time
Illustrative. Your real numbers come from the pilot.
The warning a trader sees
It reaches them on Telegram, in plain language, the moment a habit turns dangerous. Run it under your own name, so it lands as part of your service.
A real alert. Login redacted.
You opened EURUSD 47 seconds after a loss, at 2.4× your usual size. That move came right before six of your last nine red days.
05 / On your book
Nothing for compliance to lose sleep over.
- It's read-only
- Investor-password access. It can see trade history and open positions. That is the entire list of what it can do.
- It can't touch funds
- No placing, modifying, or closing trades. No moving money. You're not adding a new way for anything to go wrong.
- You keep the client
- It never sells, signals, or builds its own relationship with your trader. It's plumbing, and it stays out of sight.
- It runs under your name
- White-label the trader layer to your brand. Your traders never leave your world to use it.
If you run a B-book
Longer-lived clients are worth more to you, not less.
A client who blows up in eleven days barely trades and rarely comes back. The value is in the ones who keep going: more volume, more spread, more redeposits. On top of that, a healthier client-loss ratio eases the regulatory and marketing pressure that comes with the “most accounts lose money” disclosures, and quieter, less-blown-up clients mean fewer complaints and chargebacks. Steadyward makes your book look better to a regulator and last longer for you.
For the record: not financial advice, not a signal service, can't place trades, and the trader stays in control of every position.
06 / The pilot
Run it on your own book for a month. Free.
I only take a few broker pilots at a time, so each one gets proper attention. We agree what “working” looks like up front, you connect a read-only feed, and at day 30 you look at the numbers.
Zero risk: free for 30 days, no lock-in, no card. If it doesn't move your metric, you walk away owing nothing.
Prefer email? [email protected]
- 1We agree the metric
Survival past day 11, 30-day retention, or redeposit rate. Your pick.
- 2You connect read-only
No fund access, no execution. Set up in days, not quarters.
- 3Your traders get the layer
Warnings under your brand, for the full 30 days.
- 4You see the before and after
Measured against your own baseline. No lock-in, no invoice.
07 / Who's behind it
I've sat on your side of the desk for eight years.
Account manager and IB in CFD retention, watching the same first depositors burn out the same way, week after week. I build trading systems on the side. Steadyward is that habit pointed at the real problem: not the market, the behaviour. I know the retention math, I know where the compliance line is, and I know why a read-only mirror is the only version of this that doesn't hand your desk a new headache.
A few straight answers.
Does it ever touch client funds or trades? +
No. It's a read-only investor-password feed. It sees history and open positions and nothing else. It can't place, change, or close a trade, and it can't move money.
We B-book most flow. Why would we want clients to lose less? +
Because the money is in longevity, not in one fast blow-up. Clients who last trade more volume, pay more spread, and redeposit. You also get a healthier client-loss ratio, which eases regulatory and marketing pressure, plus fewer complaints and chargebacks. It improves the book whichever way you run it.
How is client data handled? +
Only the read-only trading data needed to spot the patterns, handled to GDPR standards and processed under agreement with you. No fund data, no withdrawal access, and nothing leaves the arrangement we sign.
How long does it take to set up? +
Days. It works on any normal MT4/MT5 setup through the read-only feed, with no changes to your core and nothing to install in your trading stack. The trader layer is white-labelled to you.
What does it cost after the pilot? +
The 30 days are free, with no lock-in. After that it's a per-book arrangement we work out from your size and the lift we actually measured. If it didn't move your number, there's nothing to talk about.
Stop paying to acquire traders who are gone in two weeks.
One month, free, measured on your own book. If it doesn't work, you've lost nothing.